I always knew I loved Ben & Jerry's. They were the first US ice-cream maker to use fair trade ingredients and now they're committing to going all fair trade (that's a lot of flavors) in three years. In an article from foodnavigator-usa:
"By transitioning all of our coffee extract to fair trade, Ben & Jerry's hopes to help increase incomes for coffee producers," said Yola Carlough, head of social mission for Ben & Jerry's. "Displaying the fair trade logo on our pints will hopefully help raise awareness among consumers about how their buying decisions can support positive change."
Not only are they helping farmers earn what they deserve, Ben & Jerry's are spreading the message to other companies that indeed, fair trade is profitable.
"Consumers care about quality. Increasingly, they also care about where their food comes from and how the farmers who grew it were treated."
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